I read something in a Press-Enterprise story today — “Dodgers pitchers still recovering” — that got me thinking. Chad Billingsley, who is from Ohio, mentions that he…
…actually grew up an Atlanta Braves fan.
“TBS,” he explained.
TBS of course being the Turner Broadcasting System “superstation,” now part of Time Warner. It is a cable channel available nationwide, which has among its programming Braves games. (This is changing next season, as TBS is expanding its MLB coverage in a new agreement with the league.)
Another superstation is WGN out of Chicago, also a national cable channel, which carries the Cubs and White Sox. I would imagine those teams have fans across the country thanks at least in part to that media arrangement.
So what about Los Angeles? More to the point, what about the Dodgers on an LA-based superstation?
There’s some history to that idea, actually, surrounding FSN West/Prime Ticket and the Fox ownership of the team. In fact, Fox maintains television rights for the Dodgers, despite having sold the team to the McCourts. According to this Fred Claire article from 2004,
A very good source has told me that FOX will retain the local television rights to Dodger games for the next 15 years. I’m told the figure is in the area of $29 million per year and there isn’t much escalation for the Dodger ownership in this arrangement.
The $29 million figure for local TV rights is about half of what the New York Yankees receive.
The Yankees have the YES Network, introduced in 2002. While I’m not that familiar with YES, from what I’ve read it would be as if the Dodgers and Lakers business offices banded together to control (and thus financially leverage) their broadcast rights.
The McCourts’ hands are tied by comparison. A SoCal-regional equivalent of YES would bring in a lot of money.
Still, I have to wonder what, say, a KCAL superstation would look like broadcasting Dodgers games in Defiance, Ohio, where Chad Billingsley grew up. Or indeed, in the Far East and Latin America.